Today’s post covers how the Student Chapter at the University of Delaware is doing after choosing to rebuild their org.
After deciding to reform their Student Org in the 2011-2012 period, they had a lot of work ahead of themselves. Their Executive Board grew from 6 Board Members in 2011-2012 to 15 in the 2012-2013 period, which as you’ll see in just a moment, paid off. With the extra leadership and a year’s worth of hard work propelling them forward, they had high hopes for the 2012-2013 period. During this time, some of their goals were to
- Create a new logo
- Create a social media presence
- Create a marketing strategy
- Increase event participation
Logo? Check. Facebook page and group? Check. Linked in? Check. Marketing and fliers for events? Check. With their marketing in place, they were all set to get the word out and around on campus. So, how did their events go?
In summary, they did great! AIS at UD not only managed to more than quadruple the amount of events that they hosted, which is impressive by itself, but they also increased student participation by nearly one third. Their first year consisted of 7 events, but the 2012-2013 period brought 44 events and they increased their participation from 180 to 282 students. Their business college has 3,000 undergrad students, which means AIS at UD had just over a tenth of the business college visit at least one of their events. Keep in mind that they’re also competing with 280 other Student Orgs, 26 of which are specific to the Lerner College!
AIS at UD looks to be growing strong, with mentee programs and guest speakers from places such as JPMorgan Chase and Boeing.
What will the future bring them?