NBCUniversal Challenge

Case Study #1: NBCUniversal Challenge

Other Rules

With an impressive and unprecedented growth in popularity and live audiences for eSports, how could media companies and, specifically, sports networks such as those powered by the NBC Sports Group, align with and/or adapt to these trends to ensure they remain a leading engagement and delivery platform for sports entertainment?

Where we see the opportunities and challenges surface is in organized events, tournaments, etc. While traditional professional league sports (e.g. – NFL, NBA, MLB, NHL, etc.) have been largely consumed via live television, there has been a material shift to more “digital” platforms in recent years allowing for consumption to take place via connected televisions and mobile-connected experiences. eSports is estimated to have nearly seven (7) billion hours of such consumption in 2018 conducted via digital platforms such as Amazon’s Twitch and Google’s YouTube.

Your analysis should address the first question as well as one or more of the additional questions:

  • Are there any common viewership demographics between eSports and traditional sports live viewership? Are certain sports better aligned with eSports audiences?
  • In assessing the type of advertisers/brands that engage traditional sports viewers vs. eSports live viewing, what types of changes should a media company explore in better connecting advertisers/brands to eSports audiences?
  • Based on some of the included industry reports, as well as your own research and analysis, how would you adapt a media company’s strategy considering the changing viewership trends? While this is a qualitative assessment, please reference any insights that support your recommended strategy.

While specific viewership data and actual consumption behavior data may not be shared due to both privacy considerations and respective copyrights, we feel there are enough insights, both quantitative and qualitative, in the materials listed below, as well as available through alternative market and/or research resources, to help you gain an understanding of the patterns, trends, and potential factors in helping media companies better adapt to and engage the growing eSports audience. This is a rapidly changing and exciting space for consumers, marketers, media companies, and publishers.


Click here for NBCU Data

  • Be certain to view the PDF file named NBCU_2018_analytics_challenge for detailed information about the datasets and other reference materials.
  • The project submissions must entirely be the work of the project team. While faculty and other individuals can help review the submission, they should not contribute to the content of the report or the solution.
  • Incomplete submissions will not be considered, so make sure you have all of your submission deliverables are in the submission package.
  • The contest materials must be submitted by the due dates. Late submissions will not be accepted and no extensions will be given.

General Information


  • Submission Instructions

    What you should submit

    • The story: A graphic that reflects the major findings of your data analysis.
    • It can be a static image or interactive (such as JavaScript).
    • It can be in the form of charts, diagrams, or an infographic.
    • The background: A brief description, one single-spaced page or less, describing what’s great about your analysis and your graphic.
    • Highlight how your analysis helped you arrive at your conclusions.
    • Highlight how your graphic illustrates your key findings.

    How you should submit

    • Email your entry to analyticschallenge@temple.edu by 11:59 P.M. US Eastern, March 1, 2019.
    • Make sure it’s clear which of the three challenges you’re addressing.
    • Attach the graphic and the description as separate files to a single email message with the subject “Entry for Analytics Challenge”.
    • The following must be clearly displayed on the graphic and on the one page-description: (1) the name of the challenge (NBCUniversal, AmerisourceBergen or Alexion), (2) each team member’s name and college/university name.
    • Convert static graphics to PDF format. The one-page description must also be in PDF format. There are free tools that do this, such as PDF Creator.
    • Interactive graphics must be self-contained and run without special software on any Windows 10 PC. Web-based graphics must run using the Chrome browser.

    What happens after you submit

    • You will receive a confirmation email acknowledging your entry.
    • Finalists will be notified by email on or around March 11, 2019.
    • Finalists will present their work in front of the judging panel at the AIS SCLC April 11-13, 2019.
  • Timeline

    • All preliminary submissions must be received no later than March 1, 2019
    • Finalists will be announced on or around March 11, 2019
    • The winner will be revealed at the Student Chapters Leadership Conference between April 12-14, 2019
  • Prizes

    Entries from all use cases will be judged together. Prizes will be awarded based on the following two categories: graphic and analysis. The judges will evaluate all entries for their graphic and analysis qualities. Prizes will be awarded for each category separately and an entry can only win in a single category.


    First place – $2,000

    Second place – $1,000

    Third place – $500


    First place – $2,000

    Second place – $1,000

    Third place – $500

  • Questions

    • Contact analyticschallenge@temple.edu

How entries will be evaluated

All entries will be evaluated by the judges in two categories: visualization and analysis. The finals will also be judged by industry professionals.

The specific criteria for each category are:


  • Clarity (how well the graphic stands on its own without additional explanation)
  • Novelty/creativity (originality of thought; surprising way of approaching the data)
  • Insight (graphic aids understanding of the data)
  • Utility (ability of the graphic to aid decision making)


  • Relevance (analysis relates to the problem statement)
  • Completeness (degree to which the analysis answers the stated question)
  • Depth (sophistication of the analysis)
  • Consistency (conclusions consistent with the analysis)

Your entry will be disqualified if…

  • It is submitted after the deadline.
  • The attachments won’t open or are in the wrong file format.
  • Your interactive graphic won’t run.
  • You don’t specify the challenge you are addressing.
  • Team member names and college name are not on both the graphic and the description.