Your challenge is to analyze QVC’s customer geography, distribution network, and product mix, purchase patterns and develop a visualization that contains useful information for QVC to use to understand what the relationship between speed of product/package delivery and customer loyalty is.
Your analysis should address one or more of the following questions:
- Does the current distribution network maximize customer penetration (spend)? If not, what should QVC do to increase customer penetration with the current distribution network?
- Are there specific products or product categories that should be located in specific distribution centers?
- Do customers that receive their product sooner purchase more than customers with longer delivery times?